When one is purchasing travel insurance or any other form of insurance as a matter of fact, get down to the basics and do a little background check on the firm outright. The “About Us” tab usually has enough information to get to know them a bit better than you do and if you find inconsistencies, you can always check with the local trade office or insurance regulatory body to see if the firm is a reputable and registered member. Ask around or check out the testimonial pages to see if there are a lot of satisfied customers. Many of these online firms have affiliation with other insurance firms and groups so check them out too. Remember, when in doubt, better trust your instict for as they say, “If it smells bad, its probably rotten.”